The DisplayDrawer™ is an innovatively shaped drawer with built-in lighting. It has the same overall dimensions than any Atlas drawer, thus fitting perfectly in your Atlas trolleys or containers. When disposed on top of the duty-free trolley during the on-board sales service, it becomes an eye-catching, brightly lighted shop-window for a selection of your products.

Tangible benefits

Displaying products on top of the trolley is not a new idea in itself. Dedicated crews have for long attempted to show-case a selection of products to attract passenger attention. What they would normally do is grab an empty drawer, pick up a few products from the duty-free trolley and make their best to dispose them in a way they firmly stand up. It does the job, but it can prove to be a cumbersome, time-consuming process. When sales were over, crew still had to store back the unsold products in their respective drawers. In comparison, the DisplayDrawer™ offers the following benefits:

• A clean and professional aspect: products on display are neatly aligned and firmly maintained. See the DisplayDrawer™ components for a detailed view of its structure and features.
• The additional impact of light, particularly adapted to small, window-boxed products such as watches and custom jewelry.
• A crew-friendly equipment, installed in second, stored back in seconds – a valuable feature for short-haul flights when the sales service needs to be performed in sometimes less than 15 minutes.

The DisplayDrawer™ is currently undergoing tests to objectively measure its impact on sales in live conditions. See the Project Status page for more information.